Sweden angling stores offer a HUGE selection of lures. All compete for your money and with many costing over 10 Euros / 10 pounds it saves to pick the best one.
This time of year you can pick up some bargains in the spring sales, before the fishing starts. This week I stocked up with new ones. The sharp pike teeth damage my favourite lures, so I have to buy in bulk when I see the size, pattern and colour that I am after.

Length, weight, action, depth they work at and indeed quality of hooks and lure are obvious priorities but for our local lakes and rivers I cannot over emphasis the importance of COLOUR.

Having trolled with multiple rods and identical tackle and lures it became apparent very early on that certain colours vastly out perform others on a regular basis.

It is a game of chance picking one out to a new comer, so give yourself the advantage of taking a tour with us and get to use a proven lure in the right colour on your very first cast!